Adel grew up in Tunisia, surrounded with a rich history of many different cultures. The Phoenicians, Romans, Byzantines, Arabs, Andalusians, and Ottomans all imprinted their knowledge, legends, and artifacts, weaving a diverse tapestry of human experience. This was Adel Chefridi's inspirational childhood playground.

Founded in 1999 by Adel Chefridi himself, the brand embodies his passion for blending multicultural influences with fine craftsmanship. Adel honed his skills in New York, drawing inspiration from his Tunisian heritage and a lifelong fascination with balance and harmony. His dedication to artisanal techniques and the creative process ensures that every piece tells a meaningful story. His jewelry is created both in Tunisia and his studio in upstate New York.